Image of two people matching a business metric.

Whether you’ve been in business for one year or have decades of experience in your industry, one thing is true for everyone: Nothing is the same as when you started. Your products and services have changed to meet the needs of an ever-changing customer base. And the rapid pace of technological advancement has compelled you to stay current and deliver an ever-evolving digital experience.

In a world where nothing stays the same… Why would anyone settle for an experience monitoring program that hasn’t changed along with the business?

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Latest Content

X- and O-Data Integration: Know These Two Essential Starting Points

Posted on May 16, 2023 by Troy Powell and Ryne Fanning - Featured Content, Metrics and Measurement, Strategy and Best Practices

As today’s businesses look for the best ways to get and stay ahead, meaningful integration of experience and operational data is fast becoming a “must-do.” When done right, X- and O-data integration offers tremendous value, especially as the integration matures to render more personalized customer experiences and opportunities to establish a true return on investment of customer experience (CX) initiatives.

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