Privacy Policy

Effective: 24-AUGUST-2023


At Walker Information, Inc. (“Walker”), we believe that survey respondents and online visitors are key stakeholders in our company. For this reason, Walker prides itself not only on its customer focus, but also on its efforts to protect and be sound advocates for our respondents and online visitors. Walker helps its clients conduct market research, customer experience and employee experience surveys using scientific methods. Walker promises that in obtaining your cooperation, Walker will not mislead you about the nature of the survey or the use that will be made of the findings. At a minimum, Walker will comply with all laws and regulations including all global data privacy regulations. Walker promises that when collecting personal information in response to marketing or product requests, we will use your information solely for this purpose.

The remainder of this statement will provide insight on what information we may collect about you, how either Walker or our clients may use your opinions and personal information as it relates to our services and your rights, and our commitment to your rights. It also describes your choices regarding use, access, and correction of your personal information.

Our Mission

Walker’s mission is to provide our clients with information-based measurement solutions to help improve their performance by enhancing business loyalty and critical relationships with their customers, employees, and other key stakeholders. As a part of our process, we use scientific methods that reveal to clients where they have leverageable strengths and critical weaknesses in their relationships with their stakeholder groups. In assessing these strengths and weaknesses, we encourage our clients to act on the feedback provided by their stakeholders by creating process improvement initiatives. The outcome from these efforts is improved quality of products or services and/or increased value delivered to customers of our clients.

Information we may collect about you

Walker collects online registration information such as Name, Email Address, Company Name, and Phone Number. Walker surveys collect only your provided responses.


For surveys, Walker processes, on behalf of our clients, personal data that has been collected by or on behalf of those clients. Personal Information (“PI”) means information relating to an identified or identifiable person. Walker acts as a Data Processor and each Walker client acts as a Data Controller. A “Data Processor” is an entity that processes PI on behalf of a Data Controller; a “Data Controller” is an entity that determines the purposes for which PI are processed. To “process” PI means to carry out an operation or set of operations on such PI, such as collecting, transmitting, recording, storing, disclosing, or organizing it. The “Data Subject” means the person to whom a certain set of PI relate; for example, the person who responds to a survey.

Data Subjects Access Rights

Walker acknowledges that you have the right to access your personal information. As a Data Processor, Walker will only process PI pursuant to the instructions of the applicable client (the Data Controller). Walker has no direct relationship with the individuals whose PI it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Walker client (the Data Controller). If the client requests Walker to remove the data, we will respond within a reasonable timeframe.

Walker collects information under the direction of its clients and has no direct relationship with the individuals whose data it processes. If you are a customer of one of our clients and would no longer like to be contacted by one of our clients that use our service, please contact the client that you interact with directly.

At times, the client may ask that a Data Subject confirm their PI for verification. Walker may use the services of third-party Data Processors to process PI in accordance with purposes identified for such PI by the applicable client. Walker will not use or share, either within Walker or with a third party, any information collected on behalf of our clients for Walker’s own direct marketing purposes. Walker will not be responsible for determining the authenticity of any purported Data Subject’s request to access his or her Personal Data. In the absence of express instructions to do so from the applicable client, Walker will not provide a purported Data Subject with access to his or her PI unless it is demonstrated to Walker’s satisfaction that the applicable Data Controller has refused such access.

Data retention

If Walker processes your personal information, Walker will retain your personal information and the data Walker processes on behalf of Walker’s clients for as long as stipulated in client agreements. Walker will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Sharing of PI

Walker may share your information with third parties who provide services on Walker’s behalf to help with Walker’s business activities. Transfers to subsequent third parties are covered by the service agreements with Walker clients. These companies are authorized to use your personal information only as necessary to provide these services to Walker, pursuant to written instructions. In such cases, these companies must abide by our data privacy and security requirements and the third party is not allowed to use PI they receive from Walker for any other purpose.

In certain situations, Walker may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Walker may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when Walker believes in good faith that disclosure is necessary to protect your rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Marketing requests

Walker collects PI when you register for subscriptions to online newsletters and seminars, information downloads and requests for product information, or when you ask to be included in an e-mail or other mailing list. During registration, we require your name, title, company, and email address. You also have the option of providing other information such as a salutation and business contact information. We maintain PI to control access to specific registration sites. We do log your IP address (the Internet address of your computer) to tell us which part of our website you visit and how long you spend there.

Some of our outgoing emails contain a unique image. When the email is accessed and the image is requested from our server, we will identify when that request occurred and record information from the http request, such as the IP address, user agent, etc. This allows us to gauge the effectiveness of our communications and also lets us know which emails and links have been opened by recipients.

Walker uses such information, if it has been collected, in accordance with acceptable privacy practices consistent with this policy and applicable laws. Access to certain Walker web pages requires a login and a password.

Walker uses information for several general purposes: to fulfill your requests for certain products and services, to personalize your experience on our website, to keep you up to date on the latest product announcements or other information we think you’d like to hear about, and to better understand your needs and provide you with better services.

Walker subscribes to an “opt-in” policy. This means we will require your affirmative action to indicate your consent before we use your information for purposes other than the purpose for which it was submitted. We will always give you the opportunity to “opt out” of receiving direct marketing information.

Tracking technologies

Walker uses cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

For marketing requests, we automatically capture information about your browser type in order to deliver richer context, tailored for a better experience, and suited to your software and preferred language setting. We do no other invisible processing of data from your computer. Additionally, we may use cookies tied to PI (“cookies” are small text files stored on your PC’s hard disk and used for keeping track of settings or data for a particular web site) and other similar devices sparingly and only for quality control and security validation purposes.


If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to take full advantage of Walker’s website if you do so.

Our web site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. Only certain Walker employees have access to the information you provide Walker. They have access only for data analysis, quality control purposes, and opt-in marketing. If you have any questions about the security of your personal information, you can contact Walker at

How your information may be used: surveys

Respondents are adequately informed about the nature of the survey (who is conducting it, how the information will be used, etc.) and understand that their cooperation is entirely voluntary and agree to participate on this basis. Depending upon the nature of the program, it may be necessary for clients to look at information from individual respondents in an effort to better understand specific issues or to develop process improvement initiatives.

Those wishing to not receive invitations to take surveys from Walker clients may opt-out in the survey invitation or refer to the specific client’s privacy policy.

Upon request, Walker will provide you with information about whether we hold any of your PI. Individuals who need to change or delete PI submitted to Walker may send an e-mail to We will respond to your request to access within 30 days. For more information on the Data Subject Access Request procedure, please click here.

Your information may be stored and processed in the United States or any other country in which Walker or its affiliates, subsidiaries, or agents maintain facilities. By participating in a Walker sponsored survey, you consent to any such transfer of information outside of your country under certain circumstances.

Walker Extensions

Qualtrics LLC is a provider of an experience management and survey software platform, and Walker is a member of the Qualtrics Partner Network. As a partner, Walker may create extensions (“Walker Extensions”) to the Qualtrics platform to add new functionality to the software. Any Walker Extensions created for the Qualtrics platform will not transmit, process, or store any PI as part of its functionality.


Our Web site offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at

Links to 3rd party sites

The (brochure site) includes links to other Web sites whose privacy practices may differ from those of Walker. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.

Social media widgets

Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

How your information may be used: marketing requests

Walker uses PI to respond to your request for marketing materials. We are committed to using this information responsibly. To opt out of receiving Walker’s online newsletter The CX Leader News, or another recurring email communication, click the Unsubscribe link at the bottom of the e-mail or reply to the corresponding received e-mail message with the word “remove” or “unsubscribe” in the subject.

Data Privacy Framework Participation

Walker complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Walker has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Walker has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view Walker’s certification, please visit

If you have questions or concerns regarding this statement, you should first contact us with the information in the section, “How You Can Reach Us” below. If you have an unresolved privacy or data use concern that Walker has not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

In Europe, VeraSafe has been appointed as Walker’s representative in the European Union for data protection matters, pursuant to Article 27 of the General Data Protection Regulation of the European Union. VeraSafe can be contacted only on matters related to the processing of personal data. To make such an inquiry, please contact VeraSafe using this contact form:, via telephone at: +420 228 881 031 or via mailing address at: VeraSafe Netherlands BV, Keizersgracht 555, 1017 DR Amsterdam, Netherlands.

As with all forms of marketing, customer experience and employee experience research, your cooperation is voluntary at all times. While Walker advises clients on the appropriate use of survey data, Walker does not review, comment upon, or monitor its clients’ compliance with their respective privacy policies, nor does Walker review client instructions to determine whether they are in compliance or conflict with the terms of a client’s published privacy policy.

Changes to the Privacy Policy

Walker will, and reserves the right to, modify and update this policy or its related business practices at any time. Walker will not apply changes to this policy that retroactively affects personally identifiable information without your express consent. For material changes affecting personally identifiable information that is not owned by the data controller, Walker will post a prominent notice on the site for 30 days prior to changes taking effect.

Our policy for children under 13

Walker does not knowingly collect PI from users under the age of 13. If for some reason, Walker finds that a US user is under the age of 13 Walker will delete that personal information accordingly.

How you can reach us

You can contact us at to discuss any problems related to our privacy policy. If you are concerned about our use of your PI, or would like to file a complaint, please contact us at You can expect a response to your requests within 30 days.

We can also be reached via postal mail at the following address:

Walker Information, Inc.
Attn: Data Privacy Officer
8940 River Crossing Blvd.
Indianapolis, IN 46240