A strong and effective omnichannel strategy – offering fast, personalized, and uninterrupted customer experience across multiple platforms – is an essential tool to meet customer needs and continue to grow your organization.
Tag: strategy
Enter the AI World – or Be Left Behind
There is no shortage of current conversations about artificial intelligence (AI) – both its advantages as well as potential concerns. There are also many more unknowns than definites when it comes to the world of developing computer systems capable of performing tasks typically associated with human intelligence.
What Is Customer Experience (CX)? Your Complete Guide
Customer experience (CX) comprises every interaction a consumer has with a business, from product discovery to post-purchase support. Everything a company does influences how the customer perceives the brand, if they feel satisfied, and whether they keep coming back. Building a strong CX program across an organization contributes to better brand loyalty, more repeat business,… Read more »
Strategic Decision-Making: Transforming Insights Into Action
What if we started to think of problems as strategic opportunities? When reframed from “challenge to solve” into “chance to change,” problems create a valuable time to capture diverse data and put new processes or systems in place. The higher-level thinking makes the business better long-term—and contributes to its vision and goals for the future.
Insights Distribution: Effectively Communicating Key Action Items
Organizations know far more about their customers than ever before. It’s picking out those actionable items – sometimes only two or three nuggets out of a treasure trove of information – and successfully communicating them to various audiences that will yield ultimate success.
Value Planning: The Connection Between CX Outcomes and Business Objectives
Launching any new initiative usually starts with three questions: Why are we doing this? Why is now the right time? What do we want to achieve? Consider a recent business project or a personal plan. Asking these questions defines the need, the urgency, and the end goal. The answers illustrate what is possible and why those opportunities are important right now.
Download our newest resources for XM Leaders:
Weekly resources to help customer experience professionals take their CX programs to the next level.