The most basic objective of any digital strategy is to create digital interactions that adjust and adapt to customer needs and intent in real time – they serve up the right content to the right customers at the right time on the right device to ensure they can effortlessly and effectively achieve their objectives.
Tag: digital CX
Digital Customer Experience Strategy: 6 Key Areas to Focus your Efforts
The presence and power of the digital experience are undeniable. Consumers have come to expect the simplified experience of the one-click digital transaction.
