Responding XM

Building organizational mechanisms to continuously take action based on insights

Responding XM

A key framework developed by the Qualtrics XM Institute is frequently referenced and serves as a foundation for this report. The framework highlights 20 skills essential for managing experiences, arranged into six key experience management competencies. Building these skills can help you turn theory into practice.

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We are more data-driven than at any time in history.

But data alone is actually pretty meaningless. The insights that come from that information are what matter, and even that is not enough to make an impact. Data only becomes valuable when insights inspire action.

RESPOND, the fifth competency in the XM Operating Framework, focuses on building systems throughout an organization that use data to drive change.

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