Setting priorities and performance indicators.
A key framework developed by the Qualtrics XM Institute is frequently referenced and serves as a foundation for this report. The framework highlights 20 skills essential for managing experiences, arranged into six key experience management competencies. Building these skills can help you turn theory into practice.
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Ever been accused of “not seeing the forest for the trees”?
Most of us are guilty at some point, personally or professionally. Our attention focuses on solving one problem, improving a single number, or hitting a small goal—all without regard to a broader potential impact. It’s like walking through the woods at night, only seeing what the flashlight illuminates, unaware of the vast world just beyond that dim, narrow beam.
Organizations must REALIZE the measures that matter, making this second competency of the XM Operating Framework an important next step in the experience management blueprint.
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