AMRB is a unit of IMRB International - one of the largest market research companies in India, with presence in other countries in the sub continent. IMRB International is a part of Kantar, the world's largest custom research group. AMRB is headquartered in Dubai (UAE) with research offices in Jeddah (Saudi Arabia) and Cairo (Egypt). AMRB has been successful in providing research consultancy services across the Middle East and North Africa over the past few years.
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