Featured Articles

• Internal communications planning — take your paddle up the creek
  Though communicating cross-functionally can seem overwhelming in large companies, engaging employees in your vision for customer strategy is worth the effort.
  
  
• The key components of a customer advocacy network
  The key to making customer strategies work is the way a customer advocacy network is established and leveraged.
  
  
• 2-4-6-8, how should we communicate?
  "So what?"
  Have you ever presented critical customer feedback results to your company's senior leadership team where they've either verbally deadpanned or used a series of distant stares to visually imply "so what?"

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